The MSc International Business course combines compulsory and optional modules across the three terms of your one-year course, covering both key business areas and specialist international business areas. You'll then have the opportunity to choose between the Dissertation or Business in Practice route to complete your MSc year.
In your three terms at WBS you will study eight compulsory core modules, and one or two optional elective modules, based on your choice of the Business in Practice or Dissertation route.
You'll be assessed by a mixture of individual and group assignments, and examination.
The module aims to develop a critical awareness of the issues, problems, concepts, and skills associated with the development of international business strategy and operations.Full details
The module aims to develop a critical awareness of the issues, problems, concepts, and skills associated with the development of international business strategy and operations. Topics will include: the drivers and processes of internationalisation, cross-cultural management challenges, the assessment of overseas investment opportunities and the specific challenges of emerging markets.
This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.Full details
This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.
You will also understand the historical and academic roots of the field of strategy, and provide frameworks and models for the interrogation and development of strategy in a variety of industries, and illustrate links between Strategy and Performance.
The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.Full details
The module aims to provide an introduction to quantitative methods to students from non-numerical backgrounds. The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.
You will learn to:
- Describe a data set in a way that highlights what is important, by drawing the client directly to relevant comparisons.
- Choose which statistical method is most appropriate for each kind of data, and each kind of research question.
- Conduct basic inferential statistical tests, such as t- tests and Chi-square tests
- Conduct and interpret a multiple regression analysis
- Conduct and interpret a logistic regression analysis
- Demonstrate the ability to think quantitatively about data and determine what data can tell us, and what it cannot.
Gain a strong conceptual grounding in the core principles of marketing, as needs to be applied by managers in international contexts.Full details
You will gain a strong conceptual grounding in the core principles of marketing, as needs to be applied by managers in international contexts. This module will give you a contextual understanding of the marketing environment, and the practice of marketing appropriate to that environment.
You will analyse decision-making and managerial situations in the context of organisational objectives, and determine the best marketing approaches and plans for the situation. You will develop critical marketing thinking based on a sound understanding of the underlying logic of marketing and its interaction with other management disciplines.
Gain a comprehensive introduction to financial reporting and management accounting. The unit adopts a user perspective, rather than a specialist accountant perspective.Full details
The module aims to provide you with a comprehensive introduction to financial reporting and management accounting. The unit adopts a user perspective, rather than a specialist accountant perspective.
By the end of the module, you will be able to prepare simple versions of the main financial statements; use financial statement information to analyse the performance of firms over time and across industries; and demonstrate an understanding of the role and the importance of the auditor and corporate governance in ensuring the quality of financial statement information and user confidence in this information.
Get an introduction to fundamental economic concepts.Full details
The module aims to introduce fundamental economic concepts to non-economists. It will familiarise you with conventional assumptions about the behaviour of individuals and firms, their interactions in markets and the role of government with respect to market failures of various kinds. It will alert you to some basic questions and doubts about the conventional assumptions.
Develop an understanding of the key strategic challenges facing internationally-focussed businesses and analyse how companies design, implement and manage international strategies.Full details
The module develops an understanding of the key strategic challenges facing internationally-focussed businesses and analyse how companies design, implement and manage international strategies.
On completion you will be able to:
- Demonstrate an understanding of the different methods of managing subsidiaries
- Demonstrate understanding of the trade-offs between different entry modes (strategic alliances, M&A etc.)
- Select and apply specific analytical frameworks from a range of approaches that help
- Solve common international strategy problems.
- Critically assess the sources of competitive advantages of multinational firms.
- Recommend a suitable international corporate strategy for a selected enterprise.
Understand key contextual features, such as models of capitalism and supranational governance, alongside the prominent role of multinational enterprises as transnational employment relations actors.Full details
Understand key contextual features, such as models of capitalism and supranational governance, alongside the prominent role of multinational enterprises as transnational employment relations actors.
The aims of this module are:
- To understand the development of the supranational, national and firm based context of employment relations
- To understand and evaluate the interaction between the emerging multi-level governance of employment relations
- To understand how political, economic and social contexts shape shape employment relations
- To analyse the extent to which convergence and divergence is being experienced in employment relations.
Through this module you’ll be introduced to a range of debates that are central to the human resource management and employment relations field.Full details
Through this module you’ll be introduced to a range of debates that are central to the human resource management and employment relations field, including the 'high commitment' models of human resource management. It will also provide you with an in-depth insight into a number of the specific HR practice areas, including: recruitment and selection; training and development; job design and teamworking, pay and rewards; unions and HRM, and equal opportunities and diversity management.
During this module you will:
- Demonstrate an understanding of the development of human resource management as a field of study.
- Critically appreciate the contribution made by each of the core disciplines (e.g. sociology, psychology, law, economics).
- Analyse specific human resource management problems in their wider social context.
- Understand, evaluate, and marshal critical social science research on human resource management.
- Extrapolate from existing research and scholarship to identify new or revised approaches to human resource practice
- Demonstrate advanced study skills including written communication, location and retrieval of relevant reading from library stock and electronic resources, using information technology, employing appropriate quantitative methods.
Understand the wider institutional location of business activity within the polity and the society.Full details
Understand the wider institutional location of business activity within the polity and the society. The module puts particular emphasis on corporations’ responsibilities in global society and discusses key governance issues related to this agenda. Firms will be seen as both 'takers' and 'givers' of governance and regulation in a variety of formal and informal ways. The module is not a traditional course in business ethics but explores the influence of the non-market environment on businesses’ strategies and operational practices and will confront some 'critical issues' topics.
You'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.Full details
To be effective in modern organisations requires an understanding of the dynamics of digital work. This module equips students with a broad understanding of the tools and organisational arrangements driving this shift towards digital working, and provides them with techniques and frameworks to operate effectively in this more dynamic and fluid work environment.
The module reviews major trends and changes in the workplace arising from the increased adoption of digital tools to support work practices in modern organisations. It reviews major drivers of adoption of these tools and the emergence of new dynamics of interactions and patterns of work.
This module aims to develop a greater understanding of how to foster an innovative work environment.Full details
This module aims to develop a greater understanding of how to foster an innovative work environment. In this module the role of the leader will be examined as he/she facilitates innovative ventures by identifying and defining problems worth pursuing (where potential payoffs justify risks), creating a context that allows for multiple parties to work together in generating viable ideas (those with a chance of successful implementation) and managing the context of idea development and fielding – to ensure that viable ideas are likely to be adopted in the marketplace. This module also aims to understand how to develop leaders for innovation.
It is further aimed to develop an understanding into issues such as:
- Why is innovation important (especially now)?
- What makes a leader more or less successful at leading for innovation?
- What is the role of the team in the innovation process?
- How might leading for innovation vary by domain (i.e. IT, marketing, etc)?
- How can crowdsourcing be used to foster innovation?
Look at project management methods in a modern context, spanning a range of sectors and applications.Full details
There are two specific features about project management theory which make it a slightly different type of subject to most other academic modules. Firstly, the subject has its origins in large-scale, complex operations. This means that a large proportion of the published theory concerns the planning and control aspects of the management of such processes. Secondly, most of the concepts were developed in the heyday of the 1960s, where a lot of activity was taking place in the aerospace, defence and construction sectors. This means that most of the basic literature is reasonably old and technically focused.
In the modern context, project management methods are now used for a much wider variety of applications including change management, Third World development programmes and IT-based projects. As a consequence, this module aims to span a range of sectors and be as multi-disciplinary as possible. The planning and control aspects of the module occupy only about 20% of the total time available.
- Develop an understanding of current project and programme management approaches and to make comparisons with your own organisation.
- Develop sensitivity to different project environments and to make comparisons and conclusions about them.
- Increase your understanding of commercial and behavioural issues in the management of projects.
- Provide experience of handling project management problems in a simulation setting.
You'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the Fundamentals of Economic Behaviour module.Full details
This module introduces you to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom described in the Fundamentals of Economic Behaviour module. It will examine recent cutting-edge research, and consider the implications of that research for individual decision making, the operation of markets and public sector policy making.
Gain an overview of how today's firms use digital marketing practices to achieve their business objectives, giving theoretical and practical subject knowledge and understanding.Full details
This module will provide you with an overview of how today's firms use digital marketing practices to achieve their business objectives, giving theoretical and practical subject knowledge and understanding, cognitive and methodological skills, and social/soft skills.
You can expect to cover similar topics to those in the indicative syllabus: Introduction to Digital Marketing, Website Design, Social Media, Digital Platforms and Tech Giants, Digital Advertising and SEO, Emerging Trends, Analytics and Integrated Marketing, Big Data, Data Science, and Digital Marketing.
This module will provide you with a deep understanding of the strategic role of human capital management and the tools with which to analyse and manage it.Full details
The aim of this module is to provide you with a deep understanding of this strategic role of human capital management and the tools with which to analyse and manage it.
We will consider what is means to align the HR function with strategic objectives. We will ask whether all human capital is equally valuable. We will debate the extent to which human capital and its associated outcomes are quantifiable in a meaningful way. We will examine whether HRM can support both efficiency and flexibility at the same time. Ultimately, the class will provide a range of models and tools for managing human capital in a strategic way.
The module aims to provide training in applying data science methods to contemporary economic problems by looking at case studies.Full details
The module aims to provide training in applying data science methods to contemporary economic problems by looking at case studies. Specifically, the module aims to give you the opportunity to conduct a data science project using economic data. You will discover how to replicate and extend a data science case. The module aims to give the appropriate grounding in economic analysis, while developing your research and communication skills.
This module will train you in the key methods that aid decision making when managers face an uncertain future.Full details
The module aims to provide training on methods that aid decision making when managers face an uncertain future. The module covers methods for short-term and long-term forecasting of product demand and macroeconomic variables. The module discusses how forecasting aids decision-making.
Get an introduction to the principles of Corporate Finance and learn how the basic tools and techniques of modern finance theory can be applied to analyse and improve the investment and financing decisions of the firm.Full details
Get an introduction to the principles of Corporate Finance and learn how the basic tools and techniques of modern finance theory can be applied to analyse and improve the investment and financing decisions of the firm.
Indicative themes include:
- Financial calculus
- Financial markets
- Valuing bonds
- Valuing stocks
- Portfolio choice and diversification
- The capital asset pricing model
- Capital budgeting
- NPV in action
- Market efficiency
- Financing and capital structure
- Payout policy
- Corporate risk management
Get an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.Full details
The aims of the module are to:
1) Introduce students to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations (Organisational Behaviour, OB and Human Resource Management, HRM) at four levels of analysis: individual, group, organisational and societal.
2) Develop a critical appreciation of the behavioural and social sciences as they relate to the study of behaviour in organisations.
3) Introduce students to a critical understanding of the practice of management, leadership and people management in particular.
4) Provide students with structured opportunities to practice applying OB and HRM principles, theories and research to analyse and solve organisational problems.
This module will provide real world examples and case studies to illustrate how economic thinking helps businesses make the most of new opportunities, while managing the risks associated with expansion into new markets and regions.Full details
Exposure to the global economy brings new ideas, technologies, and management practices to a business. Whether looking to build a new plant, sell to a new market or find global business partners, exploiting opportunities in new markets or regions poses fresh challenges.
Many of those challenges arise from the different business environment that's present in countries around the world. What does an understanding of economics tell us about which countries and regions will see markets develop quickly in the medium term? Which governments act in ways that pose macroeconomic risks and which do not? How can resources and intellectual property be managed effectively? Which economic theories offer strategies to foster talent and help staff respond to new opportunities?
The patterns of world trade and the responses of governments have always been in constant flux. Businesses can't rely on traditional markets in the medium- to long-term. The pandemic has disturbed even the recently-established patterns of global economic growth. Strategic business decisions require an appreciation of the economic thinking that underpins these new patterns of growth and the changes in international finance that support them.
This module will provide real world examples and case studies to illustrate how economic thinking helps businesses make the most of new opportunities, while managing the risks associated with expansion into new markets and regions.
The module has been developed for business and management students across the WBS MSc portfolio and draws on ideas and research from macroeconomics, microeconomics, international finance, business strategy and development economics. No previous experience of economic analysis is required.
Focus on how digital technologies enable organisations to offer digital services that aim at improving customer experience as well as firm performance. You'll be prepared to engage with technology-related conversations in the modern workplace.Full details
This module focuses on how digital technologies enable organisations to offer digital services that aim at improving customer experience as well as firm performance. The module assumes no prior knowledge of technology and prepares students to engage with technology-related conversations (e.g., designing a new digital service) at the modern workplace.
The module has three themes. The first theme is gaining competitive advantage using a digital business strategy and covers concepts such as motivations for digital transformation. The second theme provides an overview of what today’s managers need to know about the advantages and disadvantages of cutting-edge technologies including artificial intelligence (AI), virtual reality, internet of things (IoT), cloud computing, social media, and data analytics. The last theme focuses on the lifecycle of digital service provision, covering key concepts such as technology selection and sourcing, agile implementation, and risk management
This module introduces you to the theory and practice of conducting business analytics projects.Full details
This module introduces you to the theory and practice of conducting business analytics projects. It adopts a business analytics methodology which enables you to (a) analyse a complex business situation, (b) identify high value opportunities for business analytics and (c) deliver an effective business analytics project. The module adopts an experiential learning philosophy by giving you a guided and mentored experience of conducting a realistic consulting project.
This module aims to develop an understanding of entrepreneurs and the firms they create and manage.Full details
The module aims to develop an understanding of entrepreneurs and the firms they create and manage. Entrepreneurship is not only about new ventures or 'small' business or 'early-stage' business, nor even exclusively about for-profit business. Rather, it is a method of creative problem solving in business and a logic for taking action in a variety of settings where business can make a positive difference. The module, therefore, will explore a range of different ways of thinking about what entrepreneurship is and what entrepreneurs do. Our intention in the module is to try and help facilitate you in developing a more entrepreneurial mindset. This module also provides you with an opportunity to develop a Feasibility Study for exploiting an entrepreneurial opportunity - a precursor to a formal Business Plan.
Gain an appreciation of the roles of design within a business context.Full details
The objectives of this module are to:
- Provide students with an appreciation of the roles of design within a business context
- Develop in students a good understanding of the contribution design can make to innovation and organisational success
- Critically examine various innovation and design approaches and processes, and the scope and content of design in both product and service contexts
- Provide insights into the functions and contributions of professional designers
- Discuss the emergence of 'design thinking' and its importance to business
- Explore the issues related to the management of cross-functional teams
- Examine the impact that design and designers can make on organisational performance.
This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.Full details
This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.
This module involves learning to program in R, but no prior programming knowledge is required.
Module aims will include:
- Linking stock market movements to online data
- Measuring sentiment with online data
- Predicting consumer behaviour with online data
- Getting quicker measurements of key economic indicators with online data
- Measuring where people are and where they are going with mobile phone data and online data
- Predicting crime and epidemics
- Understanding social networks.
The module will also teach you the practical skills needed to work with online data.
You will learn:
- How to mine data on Google searches
- How to mine data on Wikipedia page views
- How to mine data on photographs uploaded to Flickr
- How to make data visualisations
- How to design and execute a small data science project of your own
As part of this, the module will teach you how to use R, an industry standard programming language for data analytics.
Taught over 2 intensive weeks and incorporating an innovative and exciting business simulation, you'll put business theory into practice through academic lecture input and expert practitioner insights.Full details
The Business in Practice module is the core capstone module for students who choose this route instead of the dissertation route. It will illustrate business theory in practice by combining academic lecture input with expert practitioner insights, and will also provide intensive personal work-skills development via the WBS CareersPlus team. The module is taught over two intensive weeks incorporating an innovative and exciting business simulation.
If you select the Dissertation route you will work with an allocated academic supervisor and research a topic relating to international business.Full details
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to international business, the 6,000 word dissertation enables you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout, and the Term 2 compulsory module Research Methodology helps you prepare.
If you select the dissertation route, Research Methodology becomes a compulsory module for you and it gives you the academic skills to confidently approach your dissertation topic.Full details
If you select the dissertation route, Research Methodology becomes a compulsory module for you and it gives you the academic skills to confidently approach your dissertation topic. The focus is on epistemological foundations, the design of a research project, the preparation for and execution of valid and reliable business research (whether qualitative or quantitative), and on the writing up and presentation of research results.
Our online platform
Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.
Your learning experience
Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.
Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles.
Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice.
Your learning will be assessed by a mix of exams, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment.
Choice of Dissertation or Business in Practice route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to international business, the 6,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September.
In total you will study eight compulsory modules and one optional module, and complete a dissertation and a Research Methodology module.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total you will study eight compulsory modules, two optional modules and also complete the compulsory Business in Practice capstone module.