Advertising Energy Saving Programs: The potential Environmental Cost of Emphasizing Monetary Savings.
In a project funded by the US Department of Energy, we studied how to advertise residential energy-saving programs to consumers. Electricity companies typically advertise energy-saving programs by pointing consumers to both the environmental benefits and the associated monetary benefits of lowered electricity bills. Although saving energy inherently saves money, our findings suggest that explicitly advertising these mon-etary benefits reduces consumers' willingness to sign up for residential energy-saving programs.
Join us for light refreshments (coffee/tea and biscuits) before the Forum at 2.15 p.m.
This event is free and open to public: go.warwick.ac.uk/draw