Join us in Coventry on Wednesday 18th April, to hear from Sue Kong, Director, NHS Elect on her professional experience and marketing without a budget.
Speaker Biography
"Since completing my BA in Ancient and Medieval History and decided not to be a teacher or a lawyer (though I did like the idea of being archaeologist just like Indiana Jones but Dad said my life will be in ruins), I, like many university students had no idea what to do as a job let alone a career, so I did various work experiences during the holidays and found myself drawn to healthcare and the NHS and there is where I have been ever since. You may ask how can anyone stay with one employer all this time? This is what makes the NHS so unique because it represents over 60 different professions and encompasses all sectors under one roof and within the NHS, I have worked around the country and visited other healthcare systems in the world. I have marketed services from fertility treatment to fast food catering and managed projects over £50M to marketing-without-a-budget. Where else would you find an employer who will allow you so much scope for growth, learning and development? Ok, they didn't let me off and do all these things without a MBA and professional qualifications in marketing!
I now head up the marketing, branding and patient experience for NHS Elect which is a national NHS organisation (B2B business) and set up the only NHS organisation that offers strategic and operational marketing support. In my talk, I will share with you some of the exciting marketing work that exists in the NHS and how you might start your journey with the 4th biggest employer in the world".
For Sue's corporate biography please see www.nhselect.nhs.uk
Twitter: @NHSElect
Agenda
18:00 Doors open, networking over refreshments and nibbles (MBA Lounge)
18:30 Presentation begins (0.013)
19:15 Q&A
19:30 Close
This Business Leader event is timetabled alongside the Executive MBA Marketing module, delivered by Professor Lyndon Simkin. If you are already in this module you do not need to register. There are also limited spaces available to all other MBA student groups and Warwick Alumni. All other MBA students and alumni should register here: https://bls_suekongnhselect.eventbrite.co.uk
Our Business Leader Series was originally created to mark the 50th Anniversary of WBS. It was so well-received by both speakers and guests alike, we are delighted to have extended the Series for a second year.
NB: These events are filmed by Warwick Business School for academic purposes.
FN