Speaker Biography
John Edwards, Former MD & Global Brand Director, JLR
John Edwards is an experienced Sales & Marketing practitioner who held senior executive committee positions at Jaguar Land Rover during the transformational years 2010 – 2018.
John has true global experience of:
- Strategic Brand Management – global responsibility for building and curating the Land Rover brand during a period of transformational growth (brand positioning, market planning, product strategy, revenue management, launch strategy and communications development).
- Operational Sales and Marketing – full P&L responsibility for the Land Rover business in the UK, Europe and Overseas markets managing a wholly owned network of National Sales Companies, Importer markets and Retail partners.
- Business Development – full P&L responsibility for the creation of 4 independent self funding business units with Jaguar Land Rover (Special Vehicles, Vehicle Personalisation, Accessories and Classic) generating incremental, added value high margin revenue streams.
John’s experience at Jaguar Land Rover transcends BMW, Ford and most recently TATA ownership, providing unique insights into 3 very different corporate cultures. John retired from Jaguar Land Rover in July 2018 after 28 years of service to the business.
MiS background
In 2017, Dr Laura Chamberlain and Faye Neivens launched the Marketing Insight Series to bridge the gap between academia and industry at The University of Warwick. Designed to give attendees a varied insight into the marketing industry and careers they may not have considered beforehand.
Last year, the series welcomed marketing professionals from the Automotive, Finance, FMCG, Retail and Not-for-profit sectors. Join us this year for a chance to meet more marketing professionals, skills workshops and student competitions.
How to book
All students can book onto this session via myAdvantage here.
FN