The sharing economy has emerged in recent years as a disruptive approach to traditional business models. While relevant and conceptually appealing, there is a lack of clarity about what distinguishes the sharing economy from other platform enterprises. In this paper, I seek to solve this problem. Drawing on a multi-year research program and a design-based methodology, in this paper Dr Munoz introduces a novel actionable framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool it enables entrepreneurs, investors, incubators and incumbents interested in entering the sharing economy to create, present and evolve a compelling sharing business model as well as evaluate its extent of robustness, whilst embracing the complexity of this business space. He will provide evidence on the current performance of the model and discuss implications for policy-makers, markets and competition, incumbents, and the very same ventures fueling the sharing economy. He will conclude by discussing future design opportunities and challenges for the sharing space as whole.
Pablo Munoz is Senior Lecturer in Entrepreneurship and Director of the Centre for Entrepreneurship at the University of Liverpool Management School. He is also visiting professor at the School of Economics and Business, Universidad del Desarrollo in Chile and Non-Executive Director with Balloon Latam, a social enterprise that works with rural entrepreneurs across Latin America to improve their businesses and quality of life. His research examines how, why and with what consequences entrepreneurial individuals and communities address wicked problems and create societal and ecological value through business activities; with or without economic return. It focuses on three key areas: Sustainable/social entrepreneurship, Enterprise and local development, and Alternative forms of organising and value exchange. Across these streams his research looks at the venturing process: its determinants, mechanisms and outcomes, individual and collective decision-making, territorial and social embeddedness, and the overall contribution of this form of entrepreneurship to sustainable development.
More information: https://www.liverpool.ac.uk/management/staff/pablo-munoz-roman/
Lunch will be provided for registered participants only.