Seminar commences 13.00 hrs (Lunch for registered participants available in WBS staff Lounge 1.022 from 12.00hrs)
Abstract:
When choosing among multiple options, people can either consider the options one at a time (sequentially), or they can review all options together (simultaneously). I will first propose a theoretical framework to understand the effect of sequential vs. simultaneous option presentation on choices and decisions (Basu & Savani, 2019). Next, I would discuss empirical findings from my published (Basu & Savani, 2017) and ongoing research in this area. These studies examine the effect of presentation formats in multiple domains ranging from risky decisions, healthy eating, and sustainable consumption, as well as explore antecedents of people’s preference for viewing options one at a time or together.
Biography:
Shankha Basu is an Assistant Professor of Marketing at the University of Leeds. He obtained his PhD in Marketing from Nanyang Technological University, Singapore in 2017. Shankha’s research interests lie mainly in the area of consumer decision making. His research has been published in reputed academic journals such as Psychological Science, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General as well as practitioner-oriented outlets such as the Harvard Business Review.