Strategic orthodoxy is rightly about focus, alignment, and tough choices. Trying to achieve incompatible goals can lead to tensions, contradictions, and loss of advantage. Yet, the rules of competition are changing. There is a select group of companies around the world that have managed to transcend conventional categories and contradictions to develop strategies that deliver competitive advantage and outstanding performance. We call these "Janus strategies", after the Roman god Janus who surveys two or more directions simultaneously.
Join Professor of Strategy, Loizos Heracleous, to explore the building blocks through which these organisations have realised these paradoxical strategies.
Loizos has trained or advised executives from several blue chip corporations including IBM, Total, Rolls-Royce, KPMG, Standard
Chartered, O2, Bank of China, and NASA. His research interests include Strategic Management from an Organisational Perspective, Organisational Discourse and Organisation Change and Development. His research has been honoured by three noted Best Paper awards from the Academy of Management, and he has received three Emerald Awards.
More information about his work can be found on here. His Twitter feed is @Strategizing.
Online via wbsLive
Tuesday 2 February 2021, 13:00 - 14:00