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17 February 2021

Professor Carmelo Cennamo, Copenhagen Business School

Free Event • Registration Required

Digital platforms, as designed marketplaces governed by the platform owner, can address inefficiencies and information asymmetry problems that affect traditional markets, enhancing value-creation opportunities. However, platform governance may also introduce market distortions by directing users’ attention to few, selected offerings, leading to greater market concentration. In the context of a crowdfunding platform, Kickstarter, we examine how selective promotions of specific entrepreneurial projects, featured as "projects we love", influence the success of the "loved" project and of other projects in the platform. We find that there is a strong "love effect": selected projects capture a disproportionate amount of funds; yet, the effect is attenuated the higher the ratio of "loved" projects in the respective project category. "Love" is thus good if rare.      

// With

Carmelo Cennamo is Professor with special responsibilities of Strategy and Entrepreneurship at Copenhagen Business School, where he is Co-Director of the Entrepreneurship Concentration studies of the MBA Program.

Expert on Digital Platforms, Digital Markets, Ecosystems, he studies how firms manage their interdependent activities and how they try to shape the business context where these activities take place to gain competitive advantage.

His work spans different sectors including videogames, mobile apps, oil and gas, automotive, hospitality, mobility, online news, blockchain and initial coins offerings; has appeared in the top academic journals such as Strategic Management Journal, Organization Science, Journal of Management Studies, Journal of Management, Research Policy, as well as MIT Sloan Management Review, California Management Review, and has been recognised with prestigious awards such as Best Paper Prize (finalist) from the Strategic Management Society (2014, 2018), Best Paper Award (finalist, 2017), Best Paper Proceedings (2017, 2015, 2013), Best Dissertation Award (finalist, 2011), and Distinguished Student Paper Award (2010) from the Academy of Management.

His research on competitive dynamics in platform markets and ecosystems addresses questions such as:
- What is an ecosystem? How do you build it?
- What are platform markets and why do they matter?
- How do you compete in digital, platform markets?
- How do platforms disrupt incumbents' business and entire sectors?

A frequent keynote speaker on these topics in academic, corporate and industry events, he is also very active in the public debate on the broader impact that platforms and digital have in the modern society and economy.


// Where

Online via MS Teams

// When

Wednesday 17 February 2021, 10:30 - 12:00

// Contact
024 765 24109

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