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07 July 2021

How do you craft an authentic identity at work?

Free Event • Registration Required

It can be difficult to find a balance between meeting the expectations of your role, and enacting your own values at work. This session will unpack the concept of authenticity, and invite discussion and reflections on the value of authenticity in relation to meaningfulness and wellbeing at work. 

Professor Deniz Ucbasaran (WBS) and Dr Isobel O’Neil (Nottingham) will share insights from their research on sustainability-driven (environmental) entrepreneurs who made the transition from employee to business founder. 

Their work highlights the trials and tribulations of these individuals who moved from feeling inauthentic - distant from their personal identity and values - to being in a position when they felt authentic as founders. Carried out over four years, their research traces and explains how these individuals worked at, and then achieved, both ‘fitting in’ and ‘standing out’ as credible entrepreneurs.  

This interactive session will not only benefit those pursuing entrepreneurial pathways but also to any professional seeking to find that meaningful balance. 

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// With

Isobel O’Neil - Associate Professor in Entrepreneurship & Innovation at Nottingham University 

Dr Isobel O’Neil is an Associate Professor in Entrepreneurship and Innovation at Nottingham University Business School. In 2020 Isobel co-founded The My Way Project CIC a social enterprise that delivers personal development toolkits and workshops for women to help them evaluate and pursue the work and entrepreneurship pathways most suited to them. 

Isobel’s academic research takes place in settings of environmental and social entrepreneurship and more recently, she has collaborated on women’s entrepreneurship projects. Isobel ensures research impact is at the heart of her projects, whether that is through developing practical interventions or building partnerships across the city of Nottingham and beyond. Further to this, Isobel has published her work in, for example, the Journal of Management Studies and the Journal of Business Venturing. 


Deniz Ucbasaran – Professor of  Entrepreneurship at WBS 

Deniz Ucbasaran is Professor of Entrepreneurship and Associate Dean (Pedagogy) at Warwick Business School which she joined in 2010. Deniz's research explores entrepreneurial activity (i.e., the identification and exploitation of opportunities for new value creation) at the level of the individual, the team and the firm.

She has co-authored numerous books and has published widely in a range of academic and practitioner journals including Harvard Business Review, Journal of Management, Journal of Business Venturing, Entrepreneurship Theory & Practice, and Journal of Management Studies. She is field editor at Journal of Business Venturing. Some of her current research seeks to explain a) how entrepreneurs make sense of and recover from business failure; b) how new environmentally sustainable businesses are created and developed; c) the role of intuition in the entrepreneurial process; and d) how entrepreneurs build resilience. 

// Where

Online via wbsLive

// When

Wednesday 7 July 2021, 13:00 - 14:00

// Contact
07384 910598

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