Trying to achieve seemingly incompatible goals such as high quality together with low cost can lead to tensions and contradictions. Yet, the rules of competition are changing.
There is a select group of companies around the world that have managed to transcend conventional categories and contradictions to develop strategies that deliver competitive advantage and outstanding performance. We call these "Janus strategies", after the Roman god Janus who surveys two or more opposing directions simultaneously. These organizations include Toyota, Narayana Health, Singapore Airlines, Apple Inc, and NASA.
Based on in-depth case research and decades of engagement, Professor of Strategy Loizos Heracleous presents six principles of Janus Strategy that outline how this challenging and winning strategy can be accomplished.
Professor of Strategy
Before joining Warwick Business School, Loizos was Reader in Strategy at the Said Business School and Official Fellow of Templeton College at Oxford University, and Associate Professor of Business Policy at the National University of Singapore. He has authored six books (with three in preparation) and over 65 articles. His work has been published in leading journals including the Academy of Management Journal, Academy of Management Review, MIS Quarterly, Strategic Management Journal, Journal of Management Studies, Organization Studies, Human Relations, Harvard Business Review and MIT Sloan Management Review.
Read Loizos Heracleous' full bio here.
Online via wbsLive
Wednesday 2 March 2022, 12:00 - 13:00
+44 (0)24 7652 4100