Warwick Business School is delighted to partner with Harvard Business Review Press for this event.
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World with Sally Susman
A pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. Being an effective communicator in times like these can no longer be considered a soft skill – it is a rock-hard competency.
In 2020, Sally Susman, Chief Corporate Affairs Officer at Pfizer, found herself at the helm of one of the most urgent, high-stakes public dialogues. In her new book, Breaking Through, she shares hard-earned lessons from her long and distinguished career in corporate communications.
On 21 September, Sally will join us to share vivid stories from her own and other high-profile communications successes and disasters. Her guidance is for anyone, at any level, who needs to have their message heard and understood. As she will explain:
- Brilliant communications begin with a clear intention. What do you want to convey? How do you want the listener to feel? Answer these questions and sharpen your focus to deliver your message with clarity and impact.
- It’s harder today to break through the static and noise. Susman’s ten simple principles provide the tools to feel both heard and understood.
- Seeking harmony is more important than ever. In our highly divided world, we need to learn not to argue but to disagree agreeably, to co-exist with varying views and to demonstrate respect.
We hope you can join us to learn more!
Agenda
18:00 Registration and networking
18:30 Sally Susman, in conversation with Professor James Hayton
20:00 Further networking
20:30 Event close
Important Information
This event is free to attend and open to all University of Warwick alumni and registered guests only. All participants, including guests, must register with their full details before attending, and your business details may be shared with other participants.