Join host Audrey Dias as she explores the tricky conundrum that often hits social enterprises and green start-ups as they seek to grow their business: should they compromise their ideals?

Deniz Ucbasaran, Professor of Entrepreneurship, has researched this area and details her findings and a process that green entrepreneurs and social enterprises can go through to find the right balance.

She is joined by Hugh Thomas, Co-Founder and CEO of Ugly Drinks, whose start-up is taking on the fizzy drinks giants with a healthy alternative.

Find out more by read Professor Ucbasaran's article The authentic founder - how to stay true to your values.