Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them.
Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.
More Future of Work Podcasts
With the threat of COVID-19 continuing to affect our lives, working remotely or hybrid working seems to be a fact of life for many office-based workers.
Tobias Preis and Suzy Moat are Co-Directors of the Data Science Lab, which examines how Big Data can offer insights into human behaviour and decision making.
Self-driving cars have been promised as the future for the last decade with various manufacturers experimenting with their own designs alongside tech giants Google, Uber and Apple.
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