Staff Directory

Dr Isabel Ding

Assistant Professor


Research Interests

Consumer Behavior
Healthcare and Consumer Wellbeing
Judgment and Decision Making
Goals and Motivation
Meta-Science

Teaching in 2020-2021

Full Time MBA
  • IB9040: Marketing
Marketing & Strategy
  • IB9HT0: Critical Issues in Marketing
Undergraduate
  • IB2C50: Foundations of Marketing
  • IB2B60: Marketing Research
  • IB1480: Principles of Marketing

Marketing Group

Email: Room: 3.201

Biography

Dr Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. Isabel obtained her Ph.D. in Marketing from the National University of Singapore.

Isabel's research stream focuses on consumer behavior, particularly in relation to healthcare and consumer wellbeing, judgment and decision making, goals and motivation, and meta-science. Her research has been published in Psychological Bulletin.

Prior to starting her Ph.D., Isabel spent several years in consulting, where she focused on business and marketing strategy.

Publications

Journal Article

  • Landy, J. F., Jia, M., Ding, I. L., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C. R., Gronau, Q. F., Ly, A., van den Bergh, D., Marsman, M., Derks, K., Wagenmakers, E., Proctor, A., Bartels, D. M., Bauman, C. W., Brady, W. J., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M. B., Hahn, A., Hall, M. P., JimĂ©nez-Leal, W., Johnson, D. J., Lucas, R. E., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D. A., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C. M., Van Bavel, J. J., Walco, D., Wills, J., Xu, X., Yam, K. C., Yang, X., Cunningham, W. A., Schweinsberg, M., Urwitz, M. and Uhlmann, E. L. (2020) "Crowdsourcing hypothesis tests : making transparent how design choices shape research results ", Psychological Bulletin, 146, 5, 451-479

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