Staff Directory

Dr Isabel Ding

Assistant Professor of Marketing

Research Interests

Consumer Behaviour
Healthcare and Consumer Wellbeing
Judgment and Decision Making
Goals and Motivation

Teaching in 2021-2022

  • IB3M50: Advanced Analysis for Marketing Decisions
  • IB2B60: Marketing Research
  • IB1480: Principles of Marketing

Marketing Group

Email: Room: 3.201


Dr Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. Isabel obtained her Ph.D. in Marketing from the National University of Singapore.

Isabel's research focuses on consumer behaviour, particularly in relation to healthcare and consumer wellbeing, judgment and decision making, goals and motivation, and meta-science. Her research has been published in Psychological Bulletin.

Prior to her academic career, Isabel spent several years in consulting, where she focused on business and marketing strategy.


Journal Article

  • Landy, J. F., Jia, M., Ding, I. L., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C. R., Gronau, Q. F., Ly, A., van den Bergh, D., Marsman, M., Derks, K., Wagenmakers, E., Proctor, A., Bartels, D. M., Bauman, C. W., Brady, W. J., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M. B., Hahn, A., Hall, M. P., JimĂ©nez-Leal, W., Johnson, D. J., Lucas, R. E., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D. A., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C. M., Van Bavel, J. J., Walco, D., Wills, J., Xu, X., Yam, K. C., Yang, X., Cunningham, W. A., Schweinsberg, M., Urwitz, M. and Uhlmann, E. L. (2020) "Crowdsourcing hypothesis tests : making transparent how design choices shape research results", Psychological Bulletin, 146, 5, 451-479

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