Staff Directory

Melody Zou

Assistant Professor

Research Interests

Topics: individual technology adoption & usage, user voluntary contribution, co-creation, human-computer interaction
Contexts: IT service, IoT, virtual community, social media, e-commerce

Teaching in 2019-2020

MSc Business
  • IB92X0: Business IT and Services
  • IB2600: Business Consulting/Research Methods
  • IB2B40: Digital Business in Modern Organisations

Information Systems & Management Group

Email:  /  Tel: 024 765 72536  /  Room: 1.012


Haiyun (Melody) Zou is an Assistant Professor of Information Systems & Management at Warwick Business School. She received her Ph.D. from City University of Hong Kong. She also holds an MSc Business Information Systems (Distinction) and a BBA Marketing (First Class Honours) from the same institute. Prior to WBS, she joined an IT entrepreneurial firm in Hong Kong Science & Technology Park and was visiting at Clemson University in 2016.

Melody is interested in studying individual technology adoption & usage. In recent years, she is working on promoting user voluntary contributions to technologies - a new concept called "Technology Extra-Role Behavior (TERB)." Her research has appeared in the Journal of the Association for Information Systems (JAIS) and in the proceedings of International Conference on Information Systems (ICIS), among others. She participated in the ICIS Doctoral Consortium in 2017.

Melody is also the seminar coordinator of the ISM group. For the seminar info, please see


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