Haiyun (Melody) Zou is an Assistant Professor at Warwick Business School. She received her PhD in Information Systems from the City University of Hong Kong. She also held visiting positions at the University of Hong Kong and Clemson University.
With a background in marketing and psychology, Melody is interested in studying individual behaviors at the post-adoption/-purchase stage. In recent years, she is working on promoting user voluntary contributions to technologies - a new concept called "Technology Extra-Role Behavior." Her research has appeared or will appear in Information Systems Research, Journal of the Association for Information Systems, and Information Systems Journal. She has been serving as Associate Editor for the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and Pacific Asia Conference on Information Systems (PACIS) every year in tracks related to human behaviors, adoption and usage, or user/customer engagement since 2018.
Melody is a Fellow of the UK Higher Education Academy. She mainly teaches Digital Business and Research Methodology and supervises student dissertations at different levels. She has also received the WBS Teaching Excellence Awards for her outstanding contributions to both the undergraduate and postgraduate programs (2020-21, 2021-22, 2022-23).
Melody was the Research Environment Lead (REL) Associate of the Group. She is the founder of the internal seminars and was previously the coordinator of the external seminars. She is one of the founding members of the WBS-ESSEC-HEC Paris IS Workshop and was the Workshop Chair in 2022.
Melody received the AIS (Association for Information Systems) Early Career Award and WBS Outstanding Early Career Award in 2023.
Research InterestsTopics: adoption and use of IT, human behavior and IS, voluntary contribution, human-computer interaction, emotion
Contexts: IT service, virtual community, social media, e-commerce, IoT