individual technology adoption & use, user voluntary contribution, human-computer interaction, IT service
Information Systems & Management Group
Melody Zou is Assistant Professor of Information Systems & Management at Warwick Business School. She received her PhD from the City University of Hong Kong. She also holds MSc Business Information Systems (Distinction) and BBA Marketing (First Class Honours) from the same institute. Prior to WBS, she joined an IT entrepreneurial firm in Hong Kong Science & Technology Park and visited Clemson University in the US.
Melody is interested in studying individual technology adoption & use. In recent years, she is working on promoting user voluntary contributions to technology - a new concept called "Technology Extra-Role Behavior (TERB)." Her research has appeared in the Journal of the Association for Information Systems (J.AIS) and the International Conference on Information Systems (ICIS), etc. She also reviews for journals and conferences in the field. She participated in the ICIS Doctoral Consortium in 2017.