Staff Directory

Dr Melody Zou

Assistant Professor

Research Interests

Topics: adoption and use of IT, human behavior and IS, voluntary contribution, human-computer interaction
Contexts: IT service, virtual community, social media, e-commerce, IoT

Teaching in 2020-2021

  • IB2B40: Digital Business in Modern Organisations

Information Systems & Management Group

Email:  /  Tel: 024 765 72536  /  Room: 1.012


Haiyun (Melody) Zou is an Assistant Professor of Information Systems & Management at Warwick Business School. She received her PhD from the City University of Hong Kong. During her PhD, she was visiting the College of Business (and Behavioral Science) at Clemson University in 2016. She has been working with an IT entrepreneurial firm in Hong Kong Science & Technology Park prior to her PhD.

With a marketing background, Melody is interested in studying individual behaviors at the post-adoption/-purchase stage. In recent years, she is working on promoting user voluntary contributions to technologies - a new concept called "Technology Extra-Role Behavior (TERB)." Her research has appeared in the Journal of the Association for Information Systems (JAIS) and at the major conferences. She has served as Associate Editor for the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and Pacific Asia Conference on Information Systems (PACIS). She participated in the ICIS Doctoral Consortium in 2017.

Melody is also the seminar coordinator of the ISM group. For the seminar info, please see


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