Dr. Miaolei Jia is an Associate Professor of Marketing at Warwick Business School, University of Warwick. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. Miaolei's research focuses on consumer psychology and behaviour. His research has been published in leading marketing as well as psychology journals, such as Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Bulletin.
Miaolei serves as a reviewer for Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Business Research.
Research InterestsConsumer Behaviour
Judgment and Decision Making
Mental Accounting, Budgeting, and Partitions
Transformative Consumer Research