Miaolei Jia

Assistant Professor

Research Interests

Consumer Behaviour
Judgment and Decision Making
Mental Accounting, Budgeting, and Partitions
Sensory Marketing
Meta-Science

Miaolei welcomes informal approaches from prospective Ph.D. students who are interested in consumer psychology and behaviour and have a passion for academic research.

Teaching in 2019-2020

Distance Learning MBA

IB803P: Marketing
IB805P: Strategic Marketing

Undergraduate

IB0050: Foundations of Business
IB1170: Principles of Marketing and Strategy

Marketing Group

Email: Miaolei.Jia@wbs.ac.uk / Tel: 024 765 72910 / Room: 3.206

Biography

Miaolei (Liam) Jia is an Assistant Professor of Marketing at Warwick Business School, University of Warwick. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore. His research focuses on consumer psychology and behaviour, and has been published in the Journal of Consumer Research.

Miaolei's CV