Consumer Judgment and Decision Making
Mental Accounting, Mental Budgeting, and Mental Partitions
Miaolei (Liam) Jia is an Assistant Professor of Marketing at Warwick Business School, University of Warwick. His research focuses on consumer judgment and decision making. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore.