Miaolei Jia

Assistant Professor

Research Interests

Consumer Judgment and Decision Making
Mental Accounting, Mental Budgeting, and Mental Partitions
Self-Control Decisions
Sensory Marketing
Meta-Science

Teaching in 2018-2019

Distance Learning MBA

IB805P: Strategic Marketing

Undergraduate

IB0050: Foundations of Business
IB2090: Marketing
IB3870: Marketing Strategy
IB1170: Markets, Marketing and Strategy

Marketing Group

Email: Miaolei.Jia@wbs.ac.uk / Tel: 024 765 72910 / Room: 3.206

Biography

Miaolei (Liam) Jia is an Assistant Professor of Marketing at Warwick Business School, University of Warwick. His research focuses on consumer judgment and decision making. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore.