Staff Directory

Miaolei Jia

Assistant Professor

Research Interests

Consumer Behaviour
Judgment and Decision Making
Mental Accounting, Budgeting, and Partitions
Transformative Consumer Research
Sensory Marketing

Miaolei welcomes informal approaches from prospective Ph.D. students who are interested in consumer psychology and behaviour and have a passion for academic research.

Teaching in 2020-2021

Distance Learning MBA
  • IB803P: Marketing
  • IB805P: Strategic Marketing
  • IB2690: Consumer Behaviour
  • IB0050: Foundations of Business
  • IB1170: Principles of Marketing and Strategy

Marketing Group

Email:  /  Tel: 024 765 72910  /  Room: 3.206


Miaolei Jia is an Assistant Professor of Marketing at Warwick Business School, University of Warwick. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. Miaolei's research focuses on consumer psychology and behaviour. His research has been published in leading marketing as well as psychology journals, such as the Journal of Consumer Research, and Psychological Bulletin.

Miaolei serves as a reviewer for the Journal of the Academy of Marketing Science, and the Journal of Public Policy & Marketing.

Miaolei's CV


Journal Articles

  • Landy, J. F., Jia, M., Ding, I. L., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C. R., Gronau, Q. F., Ly, A., van den Bergh, D., Marsman, M., Derks, K., Wagenmakers, E., Proctor, A., Bartels, D. M., Bauman, C. W., Brady, W. J., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M. B., Hahn, A., Hall, M. P., JimĂ©nez-Leal, W., Johnson, D. J., Lucas, R. E., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D. A., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C. M., Van Bavel, J. J., Walco, D., Wills, J., Xu, X., Yam, K. C., Yang, X., Cunningham, W. A., Schweinsberg, M., Urwitz, M. and Uhlmann, E. L. (2020) "Crowdsourcing hypothesis tests : making transparent how design choices shape research results ", Psychological Bulletin, 146, 5, 451-479
  • Jia, M., Li, X. and Krishna, A. (2019) "Contraction with unpacking : when unpacking leads to lower calorie budgets", Journal of Consumer Research, ucz036


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