Judgment and Decision Making
Mental Accounting, Budgeting, and Partitions
Miaolei (Liam) Jia is an Assistant Professor of Marketing at Warwick Business School, University of Warwick. He holds a Bachelor's degree in Marketing, and a Master's degree in Marketing, both from the Renmin University of China. He has a Ph.D. in Marketing from the NUS Business School, National University of Singapore. His research focuses on consumer psychology and behaviour, and has been published in the Journal of Consumer Research.