I studied Natural Sciences and Experimental Psychology at Cambridge before moving to Warwick as a Psychology PhD student in 1997. My work as a Postdoc, Lecturer and Reader in Psychology was in perceptual decision making and categorisation. More recently as a Professor of Psychology I worked on topics in behavioural and economic science. In 2017 I joined WBS as a Professor of Behavioural Science.
Visit my personal webpage for CV, blog, and publications.
I work in the field of behavioural and economic science, and apply this research to problems in the real world. Right now I am working on consumer decision making using credit card transaction data, on criminal and other bad behaviour using crime and incident records, and on a mathematical model of consumer decision making called decision by sampling. I use a mixture of laboratory experiments, field experiments, and data science techniques applied to large data sets.