Özgün Atasoy focuses his research on consumer decision-making, particularly in the areas of consumer-technology interactions, consumer choice, and consumer financial decisions. He aims to uncover underlying factors that influence choices, often unnoticed by consumers. His goal is to equip consumers, marketers, and policy makers with insights to make informed decisions that benefit both individuals and society.

Atasoy has published his findings in leading academic journals, including the Journal of Consumer Research, Psychological Science, and Organizational Behavior and Human Decision Processes. His work has also been covered by media outlets such as the Harvard Business Review, Boston Globe, and Daily Mail. In 2021, one of his publications on consumer valuation of digital goods was recognized as a finalist for the Journal of Consumer Research Best Article Award.

Atasoy joined the University of Warwick in August 2023. He earned his PhD from the Questrom School of Business at Boston University.

Selected Publications

Belk, R. W., & Atasoy, Ö. (2023). Beyond personal ownership: Examining the complexities of ownership in culture. Behavioral and Brain Sciences, 46, e327.

Brendl, C. M., Atasoy, Ö., & Samson, C. (2023). Preferential attraction effects with visual stimuli: the role of quantitative versus qualitative visual attributes. Psychological Science, 34(2), 265-278.

Atasoy, Ö., Trudel, R., Noseworthy, T. J., & Kaufmann, P. J. (2022). Tangibility bias in investment risk judgments. Organizational Behavior and Human Decision Processes, 171, 104150.

Atasoy, Ö., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, 44(6), 1343-1357.