Roland Kassemeier - Associate Professor of Marketing | People - Staff directory

The University of Warwick
My.WBS

About us
About us
Since 1967, we have been welcoming students from around the world to study with us at the University of Warwick. From humble beginnings, WBS has grown to become the largest department at the University, with a global network of over 53,000 alumni in more than 167 countries.
About us

Overview

History

Partners

Locations

Staff directory

Rankings

Equality, Diversity and Inclusion

Downloads

Shop WBS Merchandise

For the Change Makers

Entrepreneurship at WBS

Inspiring women

Meet Our Change Makers
Overview

Our Locations

The Shard

Warwick Campus

People

Staff Directory

The Dean, Professor Andy Lockett

The Senior Management Group at WBS

The Global Advisory Board of WBS
Study
Undergraduate ›

Overview

BSc Accounting & Finance

BSc International Management

BSc Management

Foundation Year

Exchange Students

Joint Degrees

Warwick's Gateway to Business
Postgraduate ›

Business

MSc Business Analytics

MSc Business with Marketing

MSc Business with Operations Management

MSc International Business

Management

MSc Management

MSc Management of Information Systems & Digital Innovation

MSc Marketing & Strategy

Finance

MSc Accounting & Finance

MSc Business & Finance

MSc Finance

MSc Finance & Economics

MSc Mathematical Finance

Online

Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)
MBA ›

Overview

Accelerator MBA

Full-time MBA

Global Online MBA

Global Online MBA (London)

Executive MBA

Executive MBA (London)
Doctoral ›

Overview

MRes/PhD Business & Management

MRes/PhD Finance & Economics

Doctor of Business Administration
Executive Diplomas

Overview

The Warwick Executive Diploma in Advanced Management

The Warwick Executive Diploma in Behavioural Science

The Warwick Executive Diploma in Digital Leadership

The Warwick Executive Diploma in Strategic Leadership & Change

The Warwick Executive Diploma in Strategy & Innovation

Custom Partnerships

About our tailored solutions

Open Programmes

Leading Sustainability Transitions

Leading Strategic Innovation in Healthcare

Service Operations Management

Driving Service Performance

Overview

Behavioural Science of Workplace Wellbeing

Behavioural Science in Practice

Leading Business Growth

Build your own qualification

The Warwick Leadership Pathways, a fully flexible framework tailored to you.
FIND OUT MORE
London Courses ›

Accelerator MBA

Executive MBA (London)

Global Online MBA (London)

Doctor of Business Administration (DBA)

Warwick Executive Diploma Series

Behavioural Science in Practice

Behavioural Science of Workplace Wellbeing
Online Courses ›

Overview

Accelerator MBA

Driving Service Performance

Global Central Banking and Financial Regulation qualifications

Global Online MBA

Global Online MBA (London)

Leading Strategic Innovation in Healthcare

Leading Sustainability Transitions

Service Operations Management
Life at WBS
Life at WBS
WBS is much more than a place to learn; it will become your second home. You will make new friends from all over the world.
Life at WBS

Overview

Student experiences

Our location

International students
Accommodation

Life on Campus

Activities and clubs

What's nearby

Student support
Research
Research
Our Vision is to develop cutting-edge research that leads debate and deepens our understanding of the practice of business and management.
Research

Overview

Research News

Faculty

Funded research projects

Our expertise

Overview

Decision-making and Analytics

Digital Innovation and Entrepreneurship

Finance and Markets

Future of Work

Healthcare and Wellbeing

Leadership

Strategy and Organisational Change

Sustainability

Subject groups

Overview
Accounting

Behavioural Science

Entrepreneurship & Innovation

Finance

Information Systems Management & Analytics

Marketing

Operations Management

Organisation and Work

Strategy and International Business

Research centres and networks

Overview

Applied (Health) Research Centre West Midlands

Applied & Organisational Psychology Research Network

Artificial Intelligence Innovation Network

Gillmore Centre for Financial Technology

Global Energy Research Network

Industrial Relations Research Unit

Innovation, Knowledge & Organisational Networks Research Unit

Macroeconomic Policy and Forecasting Research Network

The Enterprise Research Centre
Working with WBS
Working with WBS
Discover new insights and solutions for your business. Recruit our talented students, develop your team through targeted programmes and build your brand within our community.
Working with WBS

Overview

Student Consultancy Projects

Early Careers Recruitment

MBA and Experienced Hires

Develop your top talent
News
News
Explore our latest research, thought leadership and community news. Listen to our podcast and sign up to our newsletter.
News

Latest WBS News

Core Insights

Podcasts

Core Magazine

Media Enquiries
Blogs
Blogs
Gain an insight into life at Warwick Business School via our students, alumni and staff.
Blogs

Latest Blogs

Staff Blogs

Undergraduate Blogs

Postgraduate Blogs

MBA Blogs

Executive Education Blogs

Doctoral Blogs
Events
Events
Join us for open days, 1-2-1 sessions, taster lectures and more. Visit us at Warwick, The Shard, online or at one of our global events.
Events

Latest Events
Alumni
Alumni
Access your dedicated alumni website, careers support, networking opportunities, and find out about the WBS Global Mentoring Programme.
Alumni

Overview

Alumni Stories

Mentoring Programme

Giving Back to WBS

Professional Networks

Geographical Networks

Search

Back

About Us
Courses
Life at WBS
Research
Working with WBS
News
Blogs
Events
- Latest Events
Alumni
My.WBS

Staff Directory

Staff Directory
The Dean, Professor Andy Lockett
The Board of WBS
Senior Management Group
Job vacancies

Home
About Us
People
Dr Roland Kassemeier

Dr Roland Kassemeier

Associate Professor of Marketing

(Marketing Group)

Roland.Kassemeier@wbs.ac.uk

024 765 23293

3.202

Roland.Kassemeier@wbs.ac.uk

024 765 23293

3.202

Currently Teaching

BSc International Management

Module: Advanced Analysis for Marketing Decisions (IB3M50)

Joint Degrees

Module: Advanced Analysis for Marketing Decisions (IB3M50)

Exchange Students

Module: Advanced Analysis for Marketing Decisions (IB3M50)

QTEM

Module: Customer Analytics (IB9640)

BSc Accounting and Finance

Module: Advanced Analysis for Marketing Decisions (IB3M50)

BSc Management

Module: Advanced Analysis for Marketing Decisions (IB3M50)

Edit your staff profile How to edit this staff profile data.

Editing your staff data

WBS staff profiles are created from data stored in a number of databases. If your profile needs updating, the data comes from the following places:

WBS databases: Centrally-managed data

Name: Managed by WBS Human Resources department. Please contact WBS Human Resources.

Pronoun: To add or change your pronoun you will need to login to my.wbs and go to User Profile & Personal Tools > About You.

Email address: Managed by WBS Solutions, please contact the helpdesk.

Room & telephone data: Managed by WBS Academic Services

Teaching activity: This data is managed at group level and comes from ABM. Please contact your group secretary.

Photo: Photographs are updated each term from official staff portraits, organised by the MarComms team. If you have not had your staff photo taken, please contact the MarComms team. If you do not see a picture but have had your photos taken, you may need to grant permission first, you can do this by logging into my.wbs and going to Tools > Staff > Approve My Staff Photos.

My Profile: Self-managed data

My Profile is now available within the University’s Research Administration system Ideate. As a researcher at Warwick, you can use ideate to manage your personal profile data and record information such as your research expertise and biography. If no staff bio exists in Ideate then one can be added in your profile section in my.wbs and then making it available on the public website in the preferences section of my.wbs. We use My Profile data to periodically update your research expertise and biography information on the WBS website.

In addition to managing your person profile in Ideate there is a requirement to upload publications into the University's institutional repository, WRAP. Colleagues with queries about either WRAP or Ideate should contact the Research Office.

Missing a profile page or other data that is not listed above?

If you do not have a page or if you are a faculty member with only contact data visible, your University number may be missing/incorrect in the WBS HR database. This is required to link to the data in My Profile. Please contact WBS Human Resources.

Warwick Business School
The University of Warwick
Coventry
CV4 7AL

Our Locations
Contact Us

Warwick Business School is a department of the
University of Warwick

X
Facebook
Instagram
LinkedIn
Youtube
Tiktok

General enquiries

enquiries@wbs.ac.uk
+44 (0)24 7652 4306

Press Office

press@wbs.ac.uk
+44 (0)24 7657 3967

Privacy and Accessibility

Accessibility Statement
Terms & Conditions
Privacy Policy
Cookies Policy
Cookies Preferences