consumer behavior, judgment and decision making, consumption experiences, motivational dynamics, search, and choice.
Teaching in 2020-2021
IB1480: Principles of Marketing
Sarah Wei joined the Warwick Business School (WBS) in 2018 as an Assistant Professor of Marketing. Sarah holds a Ph.D. in marketing from the University of Alberta.
Jin, P., Haider, H., Greiner, R., Wei, S. and Häubl, G. (2021) "Using survival prediction techniques to learn consumer-specific reservation price distributions", PLOS ONE, 16, 4, e0249182