consumer behavior, judgment and decision making, consumption experiences, motivational dynamics, search, and choice.
Sarah Wei joined the Warwick Business School (WBS) in 2018 as an Assistant Professor of Marketing. Sarah holds a Ph.D. in marketing from the University of Alberta.
Jin, P., Haider, H., Greiner, R., Wei, S. and Häubl, G. (2021) "Using survival prediction techniques to learn consumer-specific reservation price distributions", PLOS ONE, 16, 4, e0249182
Ahmadi, I., Habel, J., Jia, M., Lee, N. and Wei, S. (2021) "Consumer stockpiling across cultures during the COVID-19 pandemic
", Journal Of International Marketing