Dr Scott Dacko
Associate Professor of Marketing & Strategic Management
Research Interests
Dr. Dacko's primary research interests emphasise the important roles of time and timing in marketing strategy development and success for services (e.g., time-of-day services marketing and managing customer lateness) and new products (e.g., explaining follower firm entry timing and imitation strategies). Further research interests include ambient marketing strategy, the development and dissemination of marketing knowledge, and skill development in business and marketing education.
Teaching in 2017-2018
Business (Financial Management)
- IB9BF0: Dissertation
Distance Learning MBA
- IB8030: Marketing
- IB803P: Marketing
- IB803P: Marketing
- IB8050: Strategic Marketing
Executive MBA
- IB9S40: Strategic Marketing
Executive MBA (London)
- IB9S4L: Strategic Marketing
Undergraduate
- IB3130: Business Studies I
- IB3140: Business Studies II
- IB3870: Marketing Strategy
Marketing Group
Email: Scott.Dacko@wbs.ac.uk / Tel: 024 765 28483 / Room: 3.104
Biography
Dr. Scott G. Dacko is Associate Professor in Marketing and Strategic Management at Warwick Business School, The University of Warwick. He holds a PhD in Business Administration from the University of Illinois at Urbana-Champaign, and MBA and BME degrees from the University of Minnesota. He has ten years' new product development, management, and marketing experience in large and small companies in the US. He is the author of The Advanced Dictionary of Marketing: Putting Theory to Use published by Oxford University Press (2008). He has published articles in journals including the Journal of Marketing Education, Marketing Intelligence & Planning, Benchmarking: An International Journal, International Journal of Advertising, International Journal of New Product Development and Innovation Management, the Journal of Marketing Management, the Journal of Travel and Tourism Marketing, the International Journal on Media Management, and the European Journal of Innovation Management. His jointly-authored paper in the latter journal was chosen as a Highly Commended Award Winner in the Emerald Literati Network - 2009 Awards for Excellence. He also received the 2013 Outstanding Paper Award from the Emerald Literati Network for his article in the Journal of Services Marketing entitled, "Time-of-Day Services Marketing."
Publications
Journal Articles
- Scott Dacko (2017) "Enabling smart retail settings via mobile augmented reality shopping apps ", Technological Forecasting & Social Change, 124, 243-256
- Dacko, S. G., Stoneman, P. and Kastrinaki, Z. (2015) "New product introduction : follower firm timing behaviour", Economics of Innovation and New Technology, 24, 829-853
- Dacko, S. G. and Spalteholz, C. (2014) "Upgrading the city : enabling intermodal travel behaviour", Technological Forecasting and Social Change, 89, 222-235
- Gad Mohsen, M. and Dacko, S. G. (2013) "An extension of the benefit segmentation base for the consumption of organic foods : a time perspective", Journal of Marketing Management, Volume 29, Number 15-16, 1701-1728
- McCabe, J., Stern, P. and Dacko, S. G. (2013) "Purposeful empiricism: how stochastic modeling informs industrial marketing research", Industrial Marketing Management, Volume 42, Number 3, 421-432
- Scott Dacko (2012) "Time-of-day services marketing", Journal of Services Marketing, Volume 26, Number 5, 375-388
- McCabe, J., Stern, P. and Dacko, S. (2012) "The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity", Journal of Advertising Research, 52, 2, 214-224
- Dacko, S., Liu, B. S., Sudharshan, D. and Furrer, O. (2008) "Dynamic capabilities to match multiple product generations and market rhythm", European Journal of Innovation Management, Vol.11, No.4, 441-471
Book Items
- Dacko, S. and Gad, M. (2011) "Timing of sports competitive events", Vol.1, Sage Publications Ltd., USA
- Dacko, S. and Gad, M. (2011) "Timing of sponsorship sales", Vol.1, Sage Publications Ltd., USA
- Scott Dacko (2009) "Media and direct marketing", Vol.1-4, Sage Publications Ltd., Los Angeles
- Scott Dacko (2009) "Late mover", Vol.1-4, Sage Publications Ltd., Los Angeles
Book
- Scott Dacko (2008) "The advanced dictionary of marketing : putting theory to use", Oxford University Press, Oxford ; New York . 9780199285990
