Scott Dacko - Associate Professor of Marketing | Staff Directory

Associate Professor of Marketing

Research Interests

Dr. Dacko's primary research interests emphasise the important roles of time and timing in marketing strategy development and success for services (e.g., time-of-day services marketing and managing customer lateness) and new products (e.g., explaining follower firm entry timing and imitation strategies). Further research interests include ambient marketing strategy, the development and dissemination of marketing knowledge, and skill development in business and marketing education.

Teaching in 2020-2021

Business with Marketing

IB846B: Global Branding
IB9BE0: Strategic Marketing

Distance Learning MBA

IB803P: Marketing
IB805P: Strategic Marketing

Executive MBA

IB9S40: Strategic Marketing

MSc Business

IB9BFB: Dissertation

Marketing & Strategy

IB9Z90: Dissertation

Undergraduate

IB2B50: Marketing Strategy
IB3870: Marketing Strategy

Marketing Group

Email: Scott.Dacko@wbs.ac.uk / Tel: 024 765 28483 / Room: 3.104

Biography

Dr. Scott G. Dacko is Associate Professor in Marketing and Strategic Management at Warwick Business School, The University of Warwick. He holds a PhD in Business Administration from the University of Illinois at Urbana-Champaign, and MBA and BME degrees from the University of Minnesota. He has ten years' new product development, management, and marketing experience in large and small companies in the US. He is the author of The Advanced Dictionary of Marketing: Putting Theory to Use published by Oxford University Press (2008). He has published articles in journals including the Journal of Marketing Education, Marketing Intelligence & Planning, Benchmarking: An International Journal, International Journal of Advertising, International Journal of New Product Development and Innovation Management, the Journal of Marketing Management, the Journal of Travel and Tourism Marketing, the International Journal on Media Management, and the European Journal of Innovation Management. His jointly-authored paper in the latter journal was chosen as a Highly Commended Award Winner in the Emerald Literati Network - 2009 Awards for Excellence. He also received the 2013 Outstanding Paper Award from the Emerald Literati Network for his article in the Journal of Services Marketing entitled, "Time-of-Day Services Marketing."

Publications

Journal Articles

Moerhing, M., Keller, B., Schmidt, R. and Dacko, S. G. (2020) "Google popular times : towards a better understanding of tourist customer patronage behavior", Tourism Review
Scott Dacko (2017) "Enabling smart retail settings via mobile augmented reality shopping apps ", Technological Forecasting & Social Change, 124, 243-256
Dacko, S. G., Stoneman, P. and Kastrinaki, Z. (2015) "New product introduction : follower firm timing behaviour", Economics of Innovation and New Technology, 24, 829-853
Dacko, S. G. and Spalteholz, C. (2014) "Upgrading the city : enabling intermodal travel behaviour", Technological Forecasting and Social Change, 89, 222-235
Gad Mohsen, M. and Dacko, S. G. (2013) "An extension of the benefit segmentation base for the consumption of organic foods : a time perspective", Journal of Marketing Management, Volume 29, Number 15-16, 1701-1728
McCabe, J., Stern, P. and Dacko, S. G. (2013) "Purposeful empiricism: how stochastic modeling informs industrial marketing research", Industrial Marketing Management, Volume 42, Number 3, 421-432
Scott Dacko (2012) "Time-of-day services marketing", Journal of Services Marketing, Volume 26, Number 5, 375-388
McCabe, J., Stern, P. and Dacko, S. G. (2012) "The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity", Journal of Advertising Research, 52, 2, 214-224
Dacko, S. G., Liu, B. S., Sudharshan, D. and Furrer, O. (2008) "Dynamic capabilities to match multiple product generations and market rhythm", European Journal of Innovation Management, Vol.11, No.4, 441-471

Book Items

Dacko, S. G. and Gad, M. (2011) "Timing of sports competitive events", Vol.1, Sage Publications Ltd., USA
Dacko, S. G. and Gad, M. (2011) "Timing of sponsorship sales", Vol.1, Sage Publications Ltd., USA
Scott Dacko (2009) "Media and direct marketing", Vol.1-4, Sage Publications Ltd., Los Angeles
Scott Dacko (2009) "Late mover", Vol.1-4, Sage Publications Ltd., Los Angeles