Digital transformation and putting your customers first

In a rapidly evolving digital landscape, your business can't afford to stay idle. It's time for you to think and do things differently.

Join two captivating talks and Q&A session by world class experts, for insights into how you can enhance your strategic marketing.

Marketing leaders and their digital transformation role

Digitalisation demands that marketing leaders have new insights into both current and future technologies. In this session you will discover the different perspectives of digital transformation and how to make proactive rather than reactive decisions, designed to future proof your business. 

You will learn the following:

  • What is digital transformation?
  • What are the relevant questions that marketing leaders need to ask?
  • How can marketing leaders use these questions to future proof their business?

By Mairead Brady, Associate Professor of Marketing


The customer at the centre of the organisation

How can your organisation build a customer-centric culture? Explore how you and your organisation can maintain a focus on the customer, through building a culture that prioritises the customer experience and explores innovation around the customer journey.

In this session, you will learn:

  • Why customer-centricity matters
  • The challenges of prioritising customer experience
  • The building blocks of a customer-centric culture

By Emma Macdonald, Professor of Marketing

Both speakers teach on our Executive Diploma in Marketing Leadership. This engaging session will give you the opportunity to explore the content of our part-time course and give you a flavour of the Warwick experience.

Host and Q&A facilitator: Professor of Practice Tim Wray, Director of Executive Education.