Digital transformation and putting your customers first

In a rapidly evolving digital landscape, your business can't afford to stay idle. It's time for you to think and do things differently.

Join two captivating talks and Q&A session by world class experts, for insights into how you can enhance your strategic marketing.

Marketing leaders and their digital transformation role

Digitalisation demands that marketing leaders have new insights into both current and future technologies. In this session you will discover the different perspectives of digital transformation and how to make proactive rather than reactive decisions, designed to future proof your business.

You will learn the following:

What is digital transformation?
What are the relevant questions that marketing leaders need to ask?
How can marketing leaders use these questions to future proof their business?

By Mairead Brady, Associate Professor of Marketing

The customer at the centre of the organisation

How can your organisation build a customer-centric culture? Explore how you and your organisation can maintain a focus on the customer, through building a culture that prioritises the customer experience and explores innovation around the customer journey.

In this session, you will learn:

Why customer-centricity matters
The challenges of prioritising customer experience
The building blocks of a customer-centric culture

By Emma Macdonald, Professor of Marketing

Both speakers teach on our Executive Diploma in Marketing Leadership. This engaging session will give you the opportunity to explore the content of our part-time course and give you a flavour of the Warwick experience.

Host and Q&A facilitator: Professor of Practice Tim Wray, Director of Executive Education.

With

Mairead Brady

Mairead is an Associate Professor of Marketing and Technology at the Trinity Business School, Trinity College Dublin and Adjunct Professor at the Warwick Business School, where she is the Course Director and teaches on the Executive Diploma in Marketing Leadership. Her research and teaching focuses on the intra-organisational challenges for marketing managers and the adoption of digital technologies into marketing practices. She is a co-author on the leading Marketing Management (2019) text, co-editor on The Future of Management Education, Routledge 2021 and a co-editor on a special issue on the impact of the pandemic on interactive marketing practice (2021).

Emma Macdonald

Emma Macdonald is Professor of Marketing at WBS and teaches the module "Enhancing Customer Centricity and the Customer Voice" on the Executive Diploma in Marketing Leadership. She joined WBS from Cranfield School of Management where she was head of the Marketing & Sustainability faculty and co-Director of the Customer Management Forum. Before joining Cranfield she was a doctoral researcher at London Business School. Prior to joining the academic world, Emma worked in telecomms, including marketing management for professional services at Cable & Wireless Optus, and as a commercial researcher for leading consumer brands.