NASA's Steven Gonzalez reveals its future strategy

19 May 2016

  • Presentation on NASA's future strategy in the new space age
  • The agency faces competition from the likes of SpaceX and Virgin Galactic
  • Steven Gonzalez will reveal NASA's plan to land humans on Mars 
  • Spaceports will cut travel times across the world by hours

NASA's Steven Gonzalez will reveal the strategic challenges facing the US space agency at a presentation at WBS London at The Shard.

In a talk entitled Strategic Challenges of Shifting Logics – The NASA case Mr Gonzalez will also share his knowledge and experience of working at the space agency.

As Deputy, Strategic Opportunities & Partnership Development at NASA, Mr Gonzalez has almost three decades of experience at the space agency in strategy development.

In addition to examining how NASA can use collaborations to advance the space agency, he will also discuss how advancements in space travel could lead to cuttng flight times around the world dramatically and will detail NASA’s plan to land humans on Mars by the 2030s.

Related article: How to keep NASA in front in the space race

Mr Gonzalez’s experience has included seeding and implementing innovation initiatives, identifying and creating technology collaborations in support of the NASA mission needs and investigating private and public collaborations that will benefit NASA, industry and university partners.

In 2011 he received the NASA Exceptional Service Medal for leadership in strategy development of the Johnson Space Centre.

Loizos Heracleous, Professor of Strategy at Warwick Business School, has worked with Mr Gonzalez on producing research on NASA's future strategy.

Professor Heracleous said: “It is great to have Steven Gonzalez representing the global institution that is NASA at WBS London at the iconic Shard building. The audience will be able to learn a lot about the strategic challenges even world-recognised organisations such as NASA face in the modern climate.

“In research conducted alongside Steven, we identified a number of ways in which NASA could revitalise itself for the 21st Century. 

NASA, space
Image: NASA flickr
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“These included bringing more flexibility into the workplace and fostering effective intra and inter-organisational networks, such as exchange programmes with other high-tech organisations. This and many more areas of NASA’s strategic challenges will be covered by Steven in more depth during his talk.”

The lecture will take place on Wednesday May 25 at 6pm at WBS London with the presentation from Mr Gonzalez and a Q&A session, followed by networking.

If you can't make it to the presentation follow our live blog of the talk on the WBS website.

Read more about the research from Professor Heracleous and Steven Gonzalez at Bloomberg.

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