Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado.
Professor Reuer explains how R&D partnerships are both necessary and can be done without either company exposing their trade secrets to each other.
He has researched how knowledge leaks in these sort of partnerships and puts forward four ways in which companies can make sure any partnership they enter remains water tight.
Read more on the subject here and why companies partnering with their closest rival can actually work well here.
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Strategy is moving out of the C-suite. More and more companies are involving not just their executives, but employees on the shopfloor and even stakeholders outside of the firm to devise their strategy.
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