Named after the Roman God Janus, who could survey two or more directions simultaneously, Loizos Heracleous explains in this episode how Janus Strategy is the route to success for today's top companies.
The Professor of Strategy explains to Core Insights host Trevor Barnes how Janus Strategy sees companies adopt two seemingly contradictory objectives to take a competitive advantage in their industry, with Apple being the prime example.
Listen to hear how the Silicon Valley giant has done it and generated huge profit margins. And read more on Janus Strategy in this excerpt from Professor Heracleous' book here.
More Strategy and Organisational Change Podcasts
NASA's move into the new space age has been helped by Loizos Heracleous research into ambidextrous strategy.
Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado.
Research by Sotirios Paroutis, Professor of Strategic Management, has found the much-derided PowerPoint is in fact a vital tool in the development of strategy, giving meaning and understanding to the abstract ideas contained in many company's vision.