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Named after the Roman God Janus, who could survey two or more directions simultaneously, Loizos Heracleous explains in this episode how Janus Strategy is the route to success for today's top companies.

The Professor of Strategy reveals to Core Insights host Trevor Barnes how Janus Strategy sees companies adopt two seemingly contradictory objectives to take a competitive advantage in their industry, with Apple being the prime example.

Listen to hear how the Silicon Valley giant has done it and generated huge profit margins.

Read more on the subject:

Janus Strategy - the strategy that drove Apple to the top

Why Steve Jobs was such a charismatic leader

How to turn rivalry in to an opportunity

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