Simone Griesser
Senior Research & Teaching Fellow, University of Applied Sciences & Arts Northwestern Switzerland
PhD Business & Management (Behavioural Science) 2014-2018

In 2014 I started the Doctoral Programme at WBS with a background in tourism and marketing. I am interested in understanding how consumers think about products and service-based experiences. The taught programme in the first year enabled me to dive deeper into topics to build a solid foundation for my research. The discussions I have with my peers and supervisors represented some of the most stimulating intellectual debates I have ever had on research methodology. WBS’ worldwide reputation and the high impact of researches developed by scholars at Warwick were the reasons why I decided to enrol in this doctoral programme.

I live off-campus but enjoy the office space WBS provides as it enables me to work effectively and at the same time offers networking opportunities.