North America Global Alumni Network

Cheap customer data is often unreliable. A new approach could help firms to buy better quality data from consumers at an affordable price.

Chocolate is part of the magic of Christmas, but the feelgood factor isn't reaching cocoa farmers. Tapping into tradition could change that.

Christian Stadler details what modern leadership looks like at any level on the hierarchical ladder.

Attempts at localisation often meet with scepticism - with good reason. Partners in the Global South must be involved if they are to succeed.

Research shows that tapping into a customer's sense of self-esteem could be a powerful tool to market local produce.

Would the UK benefit if the Bank of England targeted economic growth and employment like the US Federal Reserve System?

Aikaterini Grimani details the latest research from behavioural science on how to build a high-performing team.

Global supply chains are increasingly complex. Can a new approach help firms to avoid scandals like the Rana Plaza disaster?

Many marketers optimise for what they can measure, not what matters. Those firms that embrace critical thinking will hold the advantage.