China Global Alumni Network

Leading behavioural scientist Nick Chater argues that nudge theory has led public policy astray in his new book, It's On You.

Discover the strategy that helped Chinese firm Douyin grow from 'complementor' to social media powerhouse in just two years.

Global supply chains are increasingly complex. Can a new approach help firms to avoid scandals like the Rana Plaza disaster?

Would the UK benefit if the Bank of England targeted economic growth and employment like the US Federal Reserve System?

In the final part of our New Year forecast series, we asked WBS academics to look to the year ahead.

WBS has long been a vibrant forum where our academics exchange new ideas. So what are their ideas on the year ahead? 

Could the differing views of executives and middle managers spell trouble for businesses?

Aikaterini Grimani details the latest research from behavioural science on how to build a high-performing team.

Research shows that tapping into a customer's sense of self-esteem could be a powerful tool to market local produce.