Organisations from across public and private sectors are now using behavioural science to help encourage their citizens, customers, and employees to change their behaviour. By helping organisations to understand human decision making, behavioural science has been used to help people to start saving for their pensions, to increase charitable donations, and to improve employee engagement.
Behavioural Science in Practice is an immersive course run by Warwick Business School and CogCo, a global company specialising in the practical application of behavioural science. Over the three-days of face-to-face learning at The Shard, you will be introduced to the latest thinking in behavioural science, including tools and frameworks which can be immediately implemented in your organisation.
The course has been successfully delivered to cohorts over a number of years, delivering impact and new thinking to over 150 participants, who have attended from a range of role specialisms and business sectors.
“Behavioural Science is the scientific approach to individual behaviour applied to understand social and economic phenomena. Its methods are, to some extent, experimental, drawing significantly on psychology, economics and neuroscience. Our aim is to understand the mechanisms inside individual people and how those mechanisms apply out in aggregate behaviour – so how they affect social behaviour, how they affect markets and the economy at large.”
During the course, you will gain the latest insights on experimental psychology, judgement and decision making, and behavioural science, from some of the best researchers and practitioners in the field.
You will learn about the key principles in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so what you learn is directly transferable back into your workplace.
The course is taught face-to-face over three immersive days at The Shard, London. This will include guest speakers, who will share their experience of using behavioural science in their organisation.
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