Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs.
- Introduction to Behavioural Science
- What are Cognitive Biases and Heuristics
- Divide into groups to explore your real-world business challenges
- Introduction to the ‘4 Step’ Behaviour Change Playbook
- Step 1 of the Behaviour Change Playbook: Goal
- Networking Evening with Canapes
Learning outcomes:
- You will learn about the core concepts in behavioural science and how they affect the decisions we take
- You will learn how to structure a behavioural science project, with a deep dive into how to set a behavioural objective at the beginning of a piece of work.
- Recap of Day 1
- Behavioural Science in Government
- Step 2: Insight, including an overview and continuation of your team challenge
- Step 3: Solution, including an overview and continuation of your team challenge
- Cohort Dinner near The Shard
Learning outcomes:
- You will gain an understanding of how to examine the barriers that might prevent people from changing their behaviour
- You will learn a series of practical tools and techniques that will help overcome these barriers, helping to change the behaviours of those you are seeking to influence
- You will gain knowledge from individuals who have applied behavioural science in practice at the highest levels of government and with commercial organisations.
- Recap of Day 2
- Step 4: Test, including an overview and continuation of your team challenge
- How is AI being used in Behavioural Science?
- Finalising and presenting your real-world challenges
Learning outcomes:
- You will learn the principles behind testing and trialling solutions that you might develop, in order to demonstrate how effective they have been
- You will learn how to organisations are integrating the latest developments in Artificial Intelligence into their behavioural science programmes and projects.