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Nigel Driffield, Professor of International Business, has become a much sought after expert in foreign direct investment, leading the West Midlands strategy to attract investors from overseas and then Coventry and Warwickshire as the district sought to recover from the pandemic.

Here, Professor Driffield reveals to Core Insights host Trevor Barnes the key policies and levers regional and national governments can use to attract foreign investment, creating jobs, boosting productivity and the economy.

Read more from Professor Driffield on inward investment:
What is the key to levelling up the British economy after Brexit?
How policymakers can win the global war for talent
Change Maker: Bringing jobs and prosperity to the UK

Read more about Finance and Markets:
Five ways a digital pound could change our world
Why boards with a big age range are better at reining in CEOs
Why central banks need to understand behavioural science

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