Strategy is moving out of the C-suite. More and more companies are involving not just their executives, but employees on the shopfloor and even stakeholders outside of the firm to devise their strategy.
Christina Wawarta, Associate Fellow at Warwick Business School and Senior Manager Corporate Strategy at Europe's biggest home appliances manufacturer BSH, explains how open strategy works and its advantages.
She also details the tools companies will need to carry out their own open strategy process to Core Insights host Trevor Barnes. For more on open strategy read 'Six lessons on open strategy from Wikimedia' and 'What tools do firms need for open strategy'.
More Strategy and Organisational Change Podcasts
NASA's move into the new space age has been helped by Loizos Heracleous research into ambidextrous strategy.
Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado.
Research by Sotirios Paroutis, Professor of Strategic Management, has found the much-derided PowerPoint is in fact a vital tool in the development of strategy, giving meaning and understanding to the abstract ideas contained in many company's vision.