In 1999 Dow Chemical decided to embark on one of the most ambitious transformations in US corporate history.

It decided to pivot from low-margin chemicals into high-margin speciality chemicals and embarked on the acquisition of 138 companies, enter 122 joint ventures and unravel 156 divestitures.

Koen Heimeriks, Professor of Strategy, has studied the journey and reveals to Core Insights host Trevor Barnes the lessons learned and the tools needed for others to transform their business successfully.

Read more on corporate transformation from Professor Heimeriks here.