Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
How and why do we make certain decisions? Individual decision-making affects markets and organisations. Develop a toolkit that will enable you to have better personal decision-making, better design of products and services, and more effective workplaces.
In this Postgraduate Award, you'll develop an understanding of how individuals make general decisions, including how individuals within your organisation make decisions, and how you make decisions. You will be introduced to a range of theoretical perspectives around individual decision-making and evaluation. Through real-world case studies, you'll learn to apply these theories and concepts to better understand how people develop their preferences and to improve individuals’ decision-making. You'll explore how core theories apply to consumer purchasing decisions, shape large markets and how behavioural science insights can be used to shape consumer choice.
This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments.
During the course you will explore many case studies to apply theoretical thinking to real-life practice. To support and consolidate your knowledge, there are two assignments: a reflective essay and a case study.
"This Postgraduate Award will help you gain a better understanding of how people make decisions. In particular, how individuals judge and compare different products, services, investments, and even other people or employees. It looks at the types of biases that individuals exhibit and techniques that can be used as a result."
Explore the PGAs that would work well with Behavioural Science in Consumers and Markets:
If you’re interested in studying one of our subject-specific Diplomas, this Postgraduate Award is a module on our Executive Diploma in Behavioural Science.
Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Successful completion of three Postgraduate Awards will grant you a Postgraduate Certificate.
Successful completion of four Postgraduate Award modules plus an assessed Project Module, will grant you an Executive Diploma in one of our specialist subject areas.
Tailor your qualification by completing any four Postgraduate Award modules from our selection of subject areas, plus the assessed Project Module to gain an Executive Diploma in Advanced Management.