Maliha Farooq Ismail
MSc Marketing & Strategy (2015 - 2016)

I chose to study at Warwick Business School due to its excellent reputation, diverse programme offerings, outstanding faculty, global perspective, and strong emphasis on career development. WBS is highly regarded for its academic excellence and innovative research, and it offers a wide range of programs to cater to different interests and career goals.

The faculty at WBS are highly qualified and bring a wealth of knowledge and experience to the classroom. The school's international perspective and diverse student body provide a rich learning environment. WBS offers comprehensive career development services and has strong connections with top employers, enhancing employment opportunities for students.

My MSc in Marketing & Strategy experience provided me with the expertise and practical nous necessary for my first role after graduation. The programme deepened my understanding of marketing and strategy theories and allowed me to apply them in real-world projects. Through networking opportunities, I connected with professionals in the field and gained valuable insights. WBS' exceptional career services equipped me with the resources needed for job searching and interview preparation.

As Head of Marketing, Communications, and Branding for a leading RMC and Real Estate Developer in Pakistan, I develop marketing strategies to enhance brand awareness and maximise revenue for mall occupants. I have successfully implemented digital and traditional marketing campaigns that have increased brand visibility, boosted revenue, and enhanced customer experience.

Overall, my MSc degree played a vital role in setting me up for success in my initial career.