Developed in the Behavioural Science group at Warwick Business School, Nudgeathon aims to produce solutions to major problems within your organisation by drawing on insights and methods from behavioural science, as well as from psychology, economics, design and the performing arts.
A powerful tool to untangle complex problems and develop new ideas, Nudgeathon uses the power of ‘crowdsourcing’ to solve problems. From nudging consumer behaviour in financial projects for the Australian Treasury, to strengthening the local economy in Göteborg, Sweden, to encouraging conversations around Prostate Cancer to aid earlier diagnosis, Nudgeathon can be applied to issues in any sector, organisation, or culture. So far the WBS team have run over 20 Nudgeathons across four continents.
Download a brochure to find out more about our partner organisations and some of the problems that have been addressed with a Nudgeathon.
"Complex problems exist because there are no easy solutions and they cannot be fixed through a single tool. Leveraging the power of diversity, expert insights, insider knowledge and open group interactions, Nudgeathon equips you to solve these problems. We work deep with organisations over a span of six to eight weeks to build capability, create new ideas and stress test them. With numerous projects conducted across four continents, it’s been an amazing journey to see Nudgeathon grow from strength to strength.”
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