Digital Transformation of Sales


WBS Faculty has strength and depth across the key areas of challenge for executives and organisations.

The Marketing group at WBS contributes to academic and public debate in a number of key areas such as strategic
marketing, technology and product innovation, sales management and consumer behaviour. They utilise their cutting-edge research to help address the challenges faced by sales organisations.

  • Johannes Habel

    Associate Professor

    Johannes’ research focus is the digital transformation of the sales function as well as sales psychology. His research has been published in some of the world’s most renowned academic management journals, such as the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Personal Selling & Sales Management.

  • Professor Nick Lee

    Professor of Marketing at WBS

    Nick’s primary area of interest is the social and individual psychology of sales management and sales force performance. He is in the top 1% of all worldwide marketing and sales researchers. Nick has been awarded a lifetime achievement award from the Academy of Marketing, and an outstanding contribution award from the Association of Professional Sales.