This module is concerned with understanding in depth and applying in practice some models and concepts for building a firm's "competitive strategy", that is a business-level strategy that enables a firm to gain and sustain a competitive advantage in a given industry. This module is therefore not concerned with issues of corporate strategy, such as choices of internationalization and diversification.
To survive and prosper over the long-term in a given industry, a firm must be able to create and sustain over time a competitive advantage. This module equips you with the frameworks, analytical tools, and concepts that you need to complement your own intuition and skills in making sense of the organisational and environmental complexity and in identifying the sources of superior performances.
The module leads you into two areas of analysis: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities).